What Is the Best Logo Placement for Shorts?

Back Pocket

Placing your logo on the left or right back pocket of a pair of shorts is a great way to subtly promote your brand on the go. A back pocket logo creates a clean and polished overall look that is common in lifestyle and casual wear. The only disadvantage to this placement is that the logo will not be visible if the wearer is sitting or wearing a longer hoodie or shirt.

Front Pocket

A front pocket logo is a well-balanced and familiar placement that works particularly well for small and medium-sized logos. This placement means your branding is easy to notice when standing or walking without being too loud.

Leg

Placing your logo on the left or right lower leg of a pair of shorts is a great way to get your brand seen and ensure your logo is visible at almost all times. This logo location is particularly common for sportswear and street wear and works very well with bold, eye-catching designs.

Tips for Designing Your Logo

The space on a pair of shorts for personalisation tends to be quite small, so you will want to make sure that your logo is still legible from afar. This may mean avoiding intricate details and small text to keep the logo clean, simple and easily recognisable.

For more advice, check out our blog How to Design a Logo for Clothing.